I was asked recently who our ideal client would be. The point of the question was that if we could identify and illustrate the type of client that would benefit most from our products, then it may help such potential clients to identify themselves as potential benefactors of our products. With that in mind, the following could be our ideal client…
Steve
He works for a company that services construction plant. The company is image conscious and wants the van to be kept in a tidy condition. Steve also wants the van tidy as he gets in a tizzy when he can’t find his number 7 ratcheting spline thingy. The company want to reduce the size of the vehicle that Steve uses to reduce both purchase and running costs of the vehicle. Steve doesn’t want a smaller van as he can’t find his sandwiches and his copy of responsible white van driver monthly as it is. The load consists of spare parts and consumables for sale to the customer which need to be suitably contained , protected, and easily retrieved. Steve also has a dodgy back and would love to not have to overreach into the van whist holding up 2 drums of cable to retrieve the socket set from underneath. Steve has a 6 pack, which he shares with his favourite van storage rep. Both drink responsibly.
Our ideal could also be…..
Bryony
She works for the same company, and uses the same van on a different shift. She does essentially the same job as Steve but somehow always manages to get her report sheets in on time and maintain a sense of allure. Having a different client base to Steve, Bryony needs to reload the van with her own spares and consumables. This needs to be done quickly and easily. Bryony welcomes the idea of a smaller van as it means she can hide behind lorries going through average speed check zones.
Bryony gets all the welding jobs since her career as a professional dancer came to an end, and as such needs to load heavy gas bottles and welding equipment into the van and would love it if the gear was instantly secured once placed in the back. Bryony doesn’t have a bad back. Always lifted properly using the correct equipment and seeking assistance where necessary. Clever Bryony.
It’s unlikely that your company profile will match that of Steve and Bryony, but if you want a super efficient, quick switching carrier system, a smaller van and a back that still works after 30 years of employment, then Mule might be the best van storage system for you.
Call us to talk about your load management solutions.
